buyer FAQ

extras/support page

We want every buyer and advertiser to fully understand SAM and how it benefits you to use it to purchase media.

To the right, you'll find some of the most frequently asked questions about SAM.  You may have more.  Please let us answer them for you.

SAM is web-based and requires no special software or complicated training.

Ask your SAM partner or favorite radio Account Executive to tell you more about how SAM Sells Radio!

 How much does it cost to use SAM to buy radio? 

There is no cost for buyers to use SAM Sells Radio.  In an effort to make your life less complicated, your favorite radio station provides SAM as a free service to its advertisers and buyers.

How will I know when a SAM session is set?

You'll receive an email from the station.  Look over the offering and click ACCEPT or DECLINE.  The email will include complete details about the date, time, and offering.

How will I know if SAM got my acceptance to attend a session?

Once you accept, SAM will send you a follow-up email.  This email will detail the time, date, and offering made during the session.

Is my bid binding once made?

Yes, all bids are legally binding.  The policy is strictly enforced to insure each SAM buying session is fair and accurate.

If I win, how long will it be before I receive a contract?

We encourage our station clients to send winners contracts and paperwork shortly after the session ends.

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